A true veteran of the beauty industry, Mr.MA  started his career in sales and founded the company at 30. He led it to become China's first color cosmetics brand with the "National Exemption from Inspection" designation.

With unwavering passion and commitment, he continues to shape the future of the company he built from the ground up.

Guangdong Leiqi (L'CHEAR) Cosmetics Co., Ltd. was founded in 1996, is one of the large modern cosmetics Company, comprehensive with scientific research, development, production, sales and service, constantly committed to scientific and technological innovation and cosmetic technology research and development, products cover makeup, skin care, perfume, body care, makeup tools and other fields, to provide customers with full chain products and services!

Our company has a new science and technology industrial park covering an area of about 30,000 m ² , and a construction area of about 60,000 m ² of modern factory buildings and office buildings. Adhering to the production concept of "professional quality", the company introduces international advanced production equipment, professional scientific research personnel and scientific management mode, aiming to build a first-class professional beauty and cosmetic products production base in China.

2000m2 area, over 2000 SKU finished products for choice, 1000 SKU package

Leiqi is a rare domestic production from packaging material production to finished product filling and packaging to achieve one-stop production Company. Leiqi has more than 30 injection molding machines, with a number of screen printing hot stamping equipment, a number of automatic assembly equipment.

Leiqi adopts the centralized management mode of the

industrial chain, designs and builds the central factory in full

accordance with the international GMP production standards, and has a number of special production line areas

Set up "Leiqi Product Research and

Development Center" and "Image Color

Research Center", build a doctoral workstation in Guangdong Province, attract and train doctoral students, specializing in formulation

and innovative technology

In 2022, Guangdong Jingke TestingTechnology Research Co., Ltd. wasestablished, and nearly 10 millionyuan was invested to build anational laboratory

In 2023, it won the National Laboratory Accreditation Certificate issued by CNAS China National Accreditation Committee for Conformity Assessment.

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